Product & technology
leadership
Product strategy, roadmaps and architecture. Aligning engineering, R&D and operations from concept to scale.
EVGENII POLUBABKIN / IGAMING
Beyond the game.
Inside the thinking.
Product. Technology. Player experience.
15+ years in iGaming, connecting product ambition with technology, game mechanics and player insight.
PRODUCT & TECH LEADERSHIPGAME MATHAI & ANALYTICS
SLOTS & GAME MATH ✳ LIVE CASINO ✳ PLAYER ANALYTICS ✳ AI & DIGITAL TWINS
01 / ABOUT
Where product meets
technology.
I work at the intersection of iGaming product, technology and operations.
My experience spans strategic B2B and B2C leadership, product development from idea to launch, engineering teams, architecture and R&D. I bring these perspectives together to turn business challenges into practical product and technology decisions.
Beyond RTP is my expert Telegram channel — a place to explore the thinking behind games, player behaviour and the next wave of iGaming technology.
Connect on LinkedIn ↗15+years in product,
technology & operations
technology & operations
02 / EXPERTISE
The whole system.
The details that matter.
From the mechanics of a game to the teams and technology that bring it to life.
Product & technology
Slots &
game math
Game mechanics, mathematical models and player experience. Looking beyond RTP to understand what makes a game work.
Live
casino
Exploring live casino through product design, technology and the interaction between players and the live experience.
Player
analytics
Behaviour, engagement and retention. Connecting analytical insight with decisions about products and experiences.
AI &
Digital Twins
Exploring AI, player modelling and Digital Twins as tools for understanding behaviour and testing product ideas.
Teams &
execution
Building product and engineering teams, improving development processes and supporting startup launches.
Explore previous experience & services
EXPERIENCE
CTO ROLE
WHAT I BUILT
Over 6 years, built a functional IT department from the ground up. Founded a research department that explored and implemented cutting-edge technologies, strengthening the company's competitive edge.
KEY ACHIEVEMENT
Successfully launched a product in 10 months — the MVP was ready in just 6 months. Drove innovation across the organization through strategic R&D investment.
EXPERIENCE
SLOTS
SLOTS
DEVELOPMENT
STUDIO
+35% player engagement
Developed unique game mechanics algorithms that significantly increased player engagement.
+20% user retention
Built a gaming community by integrating social features that boosted user retention.
AI-powered gaming
Created dynamic gaming experiences using AI: adaptive scenarios, personalized recommendations, and ML models to predict player behavior and optimize game outcomes.
EXPERIENCE
COO/CPO — CIS MARKET
MARKET EXPANSION
Launched 3 new brands, expanding the company's presence across the CIS region. Built the development process from scratch — from concept to release, including license acquisition and provider integration.
DATA-DRIVEN RESULTS
Established an analytics function that enabled data-driven decision-making and increased ROI by 30%.
SERVICES
AI/ML & PRODUCT STRATEGY
AI/ML FOR IGAMING PERSONALIZATION & ANALYTICS
Development and deployment of AI solutions to boost key iGaming business metrics.
IGAMING PRODUCT STRATEGY & OPTIMIZATION
Product audit (online casino, platform, game) and development of a plan to improve user experience and monetization.
SERVICES
STARTUP LAUNCH & IT
STARTUP LAUNCH & IT
ARCHITECTURE
IGAMING STARTUP LAUNCH & MVP CONSULTING
End-to-end support for launching an iGaming project with a focus on time and budget optimization.
IT INFRASTRUCTURE & ARCHITECTURE AUDIT & DESIGN
Expertise and design of scalable, secure, and high-performance IT architecture for iGaming.
SERVICES
TEAM MANAGEMENT & CUSTOM
TEAM MANAGEMENT & CUSTOM
CONSULTING
IGAMING TEAM & PROCESS MANAGEMENT
Consulting on building effective teams and implementing modern development methodologies — Agile, R&D, and HR.
CUSTOM IGAMING CONSULTING
Bespoke consulting where I work with you to define and solve your unique iGaming business challenges — from strategy and tech to operations and innovation.
03 / INSIGHTS
Beyond RTP.
The thinking behind the numbers.
Perspectives on game design, player analytics, product decisions and AI in iGaming. Follow the conversation on Telegram and LinkedIn.
GAME MATHEMATICS
Two Slots. Same 96% RTP. Completely Different Player Experience.
Why hit frequency, payout distribution and volatility matter beyond theoretical return.
Read the analysis →04 / CONSULTING
A fresh perspective.
A practical next step.
Bring a product, technology or operational challenge.
Product audits and strategy, startup and MVP support, IT architecture, team and process development, and AI/ML opportunities. We can define the scope around your business and the decisions you need to make.
Discuss your project ↗05 / SPEAKING & MEDIA
Let’s move the
conversation forward.
For panels, interviews and industry discussions.
Topics include iGaming product and technology leadership, slots and game math, player analytics, and AI / Digital Twins.
Discuss a speaking invitation ↗06 / CONTACT
What’s your
next challenge?
For consulting, collaboration, speaking and media enquiries.